| Wildlife Reserves Singapore (WRS) is the holding company of the award-winning attractions Jurong Bird Park, Night Safari, River Safari and Singapore Zoo. WRS is dedicated to the management of world-class leisure attractions that foster conservation and research while educating visitors about animals and their habitats.
As champions for Wildlife, we lead actions to protect them, inspire a love for wildlife and spark a sense of wonder in everyone, regardless of our roles. Come 2024, we will add a new Bird Park, a Rainforest Park, nature themed indoor attraction and Eco-resort as part of our Mandai rejuvenation plan. If you are self-driven, and looking for growth and new challenges, we want you to be part of our team.
Main Duties and Responsibilities
· Provide brand guardianship and marketing lead for the company and its parks.
· Lead, conceptualise, plan and supervise execution of various key and tactical campaigns to achieve attendance and revenue Key Performance Indicators (KPIs) for the company and its parks.
· Supervise all aspects of projects, including planning, budgeting, approval process, deadlines, contingency planning, campaign analysis and reporting, to deliver quality outcomes and outputs.
· Work collaboratively and effectively with cross-functional teams, such as events & programming, digital & social, design and other internal stakeholders, to deliver key projects.
· Manage and monitor overall marketing budget to achieve optimal use.
· Manage media and creative agencies effectively.
· Lead and secure partnerships with relevant partners or vendors.
· Provide mentorship for team members.
· Work on special projects where required.
Requirements
· Degree in Marketing, Mass Communications or the equivalent.
· At least 5 to 6 years of relevant experience in Marketing or related disciplines, preferably in Tourism or Hospitality industries.
· Proven experience in brand building, consumer marketing, digital marketing, project management and budget management.
· Prior experience in managing multiple stakeholders.
· Result-oriented and confident, with excellent interpersonal and communication skills.
· High energy self-starter with a positive attitude and ability to multi-task and thrive in a fast-paced environment.
· Analytical, highly organised and meticulous.
· Able to work independently while being a good team player. |