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Explore and find the right career aspiration to match your wild side!
Advertised on: 01 Sep 2020

Wildlife Reserves Singapore (WRS) is the holding company of the award-winning attractions Jurong Bird Park, Night Safari, River Safari and Singapore Zoo. WRS is dedicated to the management of world-class leisure attractions that foster conservation and research while educating visitors about animals and their habitats. As champions for Wildlife, we lead actions to protect them, inspire a love for wildlife and spark a sense of wonder in everyone, regardless of our roles.

Come 2024, we will add a new Bird Park, a Rainforest Park, nature themed indoor attraction and Eco-resort as part of our Mandai rejuvenation plan. If you are a team leader, self-driven, and looking for growth and new challenges, we want you to be part of our team.


Main Duties and Responsibilities:

We are looking for a content manager who is able to apply his/her knowledge of website information architecture to create well-structured sites for both users and search engines. He/She will be responsible in managing digital content and content taxonomy of a large website to drive searchability and discoverability of key content and campaigns.

• Develop a practical and effective content classification, content tagging and content hierarchy strategy for the website across multiple languages.
• Work on day-to-day website updates across all WRS web properties using Content Management System (CMS) platform.
• Responsible for new page builds, page updates on content and ticketing website on a need-to basis.
• Work with the team and other business units to uphold the quality of website content.
• Utilise and implement best practices for search engine optimisation.
• With a user-centric mindset, constantly work on improving UX, perform AB tests on website and ticketing portal to drive user engagement and conversion rate.
• Develop subject expertise in using CMS platform to coach other business users in content creation and update.
• Work with the Digital Platform manager to identify opportunities and gaps to enhance CMS functionalities to deliver robust online experience to users.


• Degree in Business Management, Marketing, Communications or equivalent.
• Minimum 4 years of experience in content management, operations and/or customer support.
• Possess in-depth knowledge and experience with online content management for both web and mobile platforms.
• Hands-on experience using Adobe Experience Cloud platforms is a strong plus (Adobe Experience Manager, Adobe Target, Adobe Campaign Standard).
• High learning agility with the ability to thrive in a fast-paced, entrepreneurial and collaborative environment.
• Ability to problem-solve and adapt to constant change and ambiguity.
• Strong communication, interpersonal and stakeholder management skills.


Specialization : Sales and Marketing
Type of Employment : Permanent
Minimum Experience : 4
Work Location : WRS Corporate Office